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Partner · My main business

GELATTO ENT.

GELATTO ENT. is my main business today. I’m a partner in the creative studio, working across music, film and technology. I help shape the business and take part in the productions with my business partner and our collaborators.

OngoingMusicFilmCreative direction

My role as a partner

I work on strategy, marketing, business development, communication, the website and the processes and systems behind the studio. My creative role varies by production, including creative direction, photography and editing. Each work has its own collaborators and credits.

Rec., Filmes & AI Lab

Gelatto Rec. is the music side. Gelatto Filmes brings together film and brand work. AI Lab explores audiovisual production with generative AI, including synthetic and hybrid approaches. These are different parts of the same creative business.

RimaLaia

RimaLaia is an original project we co-created within Gelatto. It matters to me for its purpose and the story and universe we built together. I contributed to the concept, visual identity and logo. It is one of the projects I want to tell in more depth here.

Work & behind the scenes

Watch the short film
Original short filmGelatto Filmes

A Garrafa

One minute, told in two-second shots. A bottle left on the ground and a small gesture that changes its story.

Spec adsAI Lab

BIC

Three original films creatively directed by our team: a pen, a lighter and a razor appear as absurd solutions to small problems. We used AI to bring this surreal world to life, with humour and post-credit scenes.

Speculative advertising, not commissioned by BIC. Videos produced with AI.